OVERVIEW
January/February 2024
3 Weeks
How might we help patients in medical care groups feel supported by their community and engaged in their health journey?
Provides comprehensive medical group resources and events
Offers event and appointment reminders along with seamless health tracking
Fosters community within medical groups under the guidance of healthcare professionals
HYPOTHESIS
Users in group health programs often encounter challenges in maintaining connection with peers and sustaining motivation, hindering their overall growth and progress within these programs.
GOAL
Harness user insights to develop a comprehensive platform for group health programs, fostering connections and collaboration among individuals, healthcare providers, and peers. Through this platform, patients can actively engage in their healthcare journey, benefiting from mutual support and resources, resulting in improvements in patient outcomes.
BUSSINESS RESEARCH
Where does Carina Health sit in the industy?
We kicked off our research with a business analysis, wanting to get a better understanding of the business landscape. We looked into two different avenues; the closest industry competitors to Carina Health, and Health and Lifestyle apps with social and gamified features.
Competitively, it was clear -
Carina's proposed features would address a gap in the healthcare industry. While group healthcare platforms do exist, they often lack direction connection to the user’s provider or focus solely on serving one medical group.
Furthermore, many HIPAA-compliant apps are primarily designed with the provider in mind, often lacking user-centric features such as gamification.
Health & Lifestyle Gamification Comparative Analysis
USER INTERVIEWS
Conducted 11 User Interviews over Zoom
SCREENER SURVEY
Users have participated in Prenatal / Postpartum group healthcare online or in person
DISCUSSION GUIDE
Question guide designed for uncovering challenges, concerns, and unmet needs individuals face in group health settings
With a clearer understanding of our target audience, we humanized our findings by creating Audrey. Audrey revealed that maternity and parenthood can feel isolating amidst the flood of overwhelming information for expecting parents.
FEATURES
Expecting parents want to connect with others who are in a similar situation and not feel judged.
Enable anonymous posting options to share concerns and support without fear of judgment.
New parents find they don’t know what to ask at medical visits.
Develop educational resources, such as checklists or guides, to empower patients for active participation and advocacy in medical appointments.
Explore Carina Health
in Figma
⇩
MVP DESIGN
How does our design address user needs?
HOMEPAGE
Right away, users land at the Homepage - the hub of the app.
This screen is where users get all the upcoming event info, their reminders, to-dos, so they're always in the loop of what's going on in the program.
PROGRAM
Next up is the Program Screen - here users can access all group resources.
From module summaries, to tasks, to documents, it's the user's ultimate guidebook to help them navigate the program smoothly.
GROUP CHAT
PROFILE CARDS
USEABILITY INSIGHTS
CHANGES
USEABILITY INSIGHTS
CHANGES
USEABILITY INSIGHTS
CHANGES